PURE BLOOM SKINCARE
Industry: Skincare
Project: Brand Identity & packaging
Year: 2023
Designer: Tyler Tang
Project Overview
This was a independent study project, focusing on crafting a brand identity for a subject of my choice. I opted to develop a skincare brand committed to prioritizing organic and natural ingredients, devoid of harmful chemicals, to provide safe and efficacious skincare solutions.
Results
Creating PureBloom, a skincare brand from the ground up, was a rewarding journey that taught me invaluable lessons in design, branding, and strategy. I developed a cohesive visual identity including the logo, color palette, and packaging that reflected the brand's natural ethos. Through research, I learned to align creative elements with the target audience's needs while sharpening my collaboration and decision-making skills. PureBloom stands as a testament to thoughtful branding and creating products that resonate deeply with their audience.
