ONE SPINE CHIRO & SPORTS REHAB

One Spine Chiropractic & Sports Rehab is a modern chiropractic startup focused on athletic performance and recovery. The goal was to develop a strong and dynamic brand identity that reflects both movement and precision, catering to athletes and active individuals. My role involved logo design, brand identity creation, and strategic branding elements that emphasized strength, motion, and professionalism. The challenge was to integrate a sporty and modern aesthetic while incorporating a hidden message within the wordmark. The solution was a bold, sleek design featuring the number "1" seamlessly embedded within the typography, much like the hidden arrow in the FedEx logo. This approach created a distinctive and memorable brand identity, positioning One Spine as a leader in sports chiropractic care.