Aromatica is a coffee lounge brand designed to capture the essence of a modern, minimalistic Los Angeles café while incorporating a sense of movement and warmth. The goal was to create
a sleek and inviting brand identity that reflects the rich experience of enjoying a carefully crafted cup of coffee. My role included logo design, brand identity development, and social media assets, ensuring a cohesive and visually compelling presence. The challenge was to convey energy and fluidity within a minimalist aesthetic, which I achieved by designing a coffee cup icon with steam flowing seamlessly, symbolizing warmth, motion, and aroma. The result is a sophisticated yet approachable brand identity that resonates with coffee enthusiasts seeking both quality and atmosphere.