MINDFUL MINDSET
Background
Create a brand identity and design packaging for products related to any topic you're passionate about, whether it's a social issue, political matter, environmental concern, health-related issue, educational initiative, or any other area of interest.
Results
Over the course of 14 weeks, I spearheaded the process of naming and establishing the branding identity, packaging design, and website for a non-profit organization.
The chosen name embodies the organization's mission of empowering teens through innovative arts and crafts therapy to promote wellness and positive pathways. In addition to developing the name, I created its logo, brochures, advertising posters, various packaging elements, and designed the website.
Process Work
Brand Guide
Primary Logo
Black & White Logo
Colors Palette
Typography
Acumin Variable Concept
Packaging Die Cut
Brochure: 15 1/2”x 7 1/4”
Greeting Box: 10 1/4”x 5”x 2”
Paintbrush Box: 3 1/2”x 8 3/4”x 1/2"
Greeting Card: 5”x 3 1/2”
